Privacy Policy

 Last Updated: 5th November 2024

Hue & Fly (“we,” “our,” or “us”) is committed to protecting the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and safeguard your information. By using our website, you agree to the collection and use of your information as outlined in this policy.

1. Information We Collect

a. Google Analytics

We use Google Analytics to analyze the behavior of users on our website. Google Analytics collects data such as:

• Pages visited

• Time spent on each page

• Click patterns

• Browser, device type, and operating system

This data is anonymized and used to help us understand user trends, improve our website’s performance, and enhance your browsing experience. You can learn more about how Google collects and processes data at Google’s Privacy Policy.

b. Email Signup

We collect personal information through our email signup form, which may include:

• Your name

• Your email address

This information is collected voluntarily and is used to send you updates, promotional materials, and other relevant content from Hue & Fly.

2. How We Use Your Information

The information we collect from Google Analytics and our email signup form is used to:

• Analyze website usage and improve our website content and performance

• Provide relevant updates, news, and marketing communications via email

• Respond to inquiries or provide customer support if needed

3. Sharing Your Information

We respect your privacy, and we do not sell, trade, or share your personal information with third parties for marketing purposes. We may share your data in limited circumstances, such as:

• When required by law, such as to comply with a legal obligation or government request

• With service providers who assist in website management, email distribution, and data analysis (e.g., Google Analytics)

4. Your Rights

As a user based in the UK, you have rights under the UK General Data Protection Regulation (GDPR) concerning your personal information:

• Right of Access: You can request a copy of the personal information we hold about you.

• Right to Rectification: You may ask us to correct any inaccurate information we have.

• Right to Erasure: You can request that we delete your personal data in certain situations.

• Right to Object: You may object to the processing of your data for direct marketing purposes.

If you wish to exercise any of these rights, please contact us at hello@zacthorne.co.uk.

5. Data Security

We take reasonable steps to protect your personal data from unauthorized access, use, or disclosure. However, please remember that no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Cookies

We use cookies to enhance user experience and provide essential functionality. Cookies help us remember preferences and allow Google Analytics to track and analyze site usage. You can modify your browser settings to reject cookies; however, doing so may affect the functionality of our website.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically for any changes. Your continued use of our website after any modifications signifies your acceptance of the updated Privacy Policy.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Hue & Fly

Email: contact@hueandfly.com

Address: 124 City Road, London, EC1V 2NX

This Privacy Policy is designed to provide transparency into our data practices, as required by UK law, and to inform you of the choices you have in relation to your data. Thank you for trusting Hue & Fly with your information.